Opening
Pangyo, Korea

IN STORES

Coinciding with the opening of a new store in the city of Pangyo (South Korea), Massimo Dutti presents its latest interior design proposal. The architectural jewel in the crown of this space is a lattice that creates shadow games that cut across the whole store. A unique effect on the world.

THE AIM IS TO OFFER A NEW EXPERIENCE TO THE CUSTOMER, BY SOFTENING THE LIGHT AND CHANGING THE FEEL OF THE STORE, WHILE STILL REMAINING TRUE TO THE MASSIMO DUTTI BRAND IDENTITY.

NEW CONCEPT

MD

OPENING SOUTH KOREA

THE NEW STORE
WELCOMES THE NEW
COLLECTION
BODY CARE

OPENING PANGYO, KOREA

BODY CARE COLLECTION

The new Body Care Collection is made up of four Eau de Parfum fragrances with their corresponding hand gel, and hand and body cream; four Eau de colognes and a line called Les Mains for nail care and decoration, with three products: nail polish, top coat polish and serum.

“ORGANIC SHAPES
NEUTRAL COLOURS AND
NOBLE MATERIALS”

NEW CONCEPT

MD

OPENING SOUTH KOREA

THE NEW COLLECTION
THE WOMEN’S EVOKES
CAREFUL ATTENTION
TO THE QUALITY AND
DETAILS

OPENING PANGYO, KOREA

WOMEN COLLECTION

A much more refined store concept, where more artisan materials and techniques dress the space. The furnishings add tone to the different areas, with more organic shapes, more neutral and natural colours from fine materials, creating a purer feel that enhances this updated image.

THE LATEST COLLECTION
THE MEN’S IS UPDATED
WITH CONTEMPORARY
MATERIALS AND SILHOUETTES

OPENING PANGYO, KOREA

MEN COLLECTION

The new look harmonises all the elements to demonstrate the brand’s very DNA. Furthermore, the new store responds to the Inditex Group’s most advanced eco-efficient store concept and has a series of innovative elements that bring fashion and technology together, offering its customers new shopping experiences.

MASSIMO DUTTI
PANGYO, KOREA