In business since 1760, Hamleys is one of the largest and oldest toy shops in the world. Its magical atmosphere, stunning window displays and the passion of its staff have made this an emblematic store with an international reputation. The store boasts 6 floors, each one dedicated to a type of toy: teddies on the ground floor, baby toys on the first floor, Barbies and make up on the second and so on. On holidays and other special occasions there are activities for children and tours of the store.