OPENING LOTTE DONGTAN MALL
HWASEONG, KOREA
IN STORES
Coinciding with the opening of a new store in the city of Hwasong
(South Korea), Massimo Dutti presents its latest interior design proposal. The architectural jewel in the crown of this space is a lattice that creates shadow games that cut across the whole store. A unique effect on the world.
THE AIM IS TO OFFER A NEW EXPERIENCE
TO THE CUSTOMER, BY SOFTENING THE LIGHT AND CHANGING THE FEEL OF THE STORE, WHILE STILL REMAINING TRUE TO THE MASSIMO DUTTI BRAND IDENTITY.
NEW CONCEPT
MD
OPENING SOUTH KOREA
THE NEW STORE
WELCOMES
THE NEW
COLLECTION
BODY CARE
OPENING SOUTH KOREA
BODY CARE COLLECTION
The new Body Care Collection is made up of four Eau de Parfum fragrances with their corresponding hand gel, and hand and body cream; four Eau de colognes and a line called Les Mains for nail care and decoration, with three products: nail polish, top coat polish and serum.
NEW CONCEPT
MD
OPENING SOUTH KOREA
ORGANIC
SHAPES
NEUTRAL
COLOURS
AND NOBLE
MATERIALS
OPENING SOUTH KOREA
WOMEN COLLECTION
A much more refined store concept, where more artisan materials and techniques dress the space. The furnishings add tone to the different areas, with more organic shapes, more neutral and natural colours from fine materials, creating a purer feel that enhances this updated image.
THE LATEST
COLLECTION MEN IS
EXHIBITED UNDER
A HALO OF
NATURAL
LIGHT.
OPENING SOUTH KOREA
MEN COLLECTION
The new look harmonises all the elements to demonstrate the brand’s very DNA. Furthermore, the new store responds to the Inditex Group’s most advanced eco-efficient store concept and has a series of innovative elements that bring fashion and technology together, offering its customers new shopping experiences.
