OPENING LOTTE DONGTAN MALL
HWASEONG, KOREA

IN STORES

Coinciding with the opening of a new store in the city of Hwasong
(South Korea), Massimo Dutti presents its latest interior design proposal. The architectural jewel in the crown of this space is a lattice that creates shadow games that cut across the whole store. A unique effect on the world.

Opening Korea | Paper by Massimo Dutti

THE AIM IS TO OFFER A NEW EXPERIENCE
TO THE CUSTOMER, BY SOFTENING THE LIGHT AND CHANGING THE FEEL OF THE STORE, WHILE STILL REMAINING TRUE TO THE MASSIMO DUTTI BRAND IDENTITY.

Opening Korea | Paper by Massimo Dutti

NEW CONCEPT

MD

OPENING SOUTH KOREA

THE NEW STORE
WELCOMES
THE NEW
COLLECTION
BODY CARE

OPENING SOUTH KOREA

BODY CARE COLLECTION

The new Body Care Collection is made up of four Eau de Parfum fragrances with their corresponding hand gel, and hand and body cream; four Eau de colognes and a line called Les Mains for nail care and decoration, with three products: nail polish, top coat polish and serum.

Opening Korea | Paper by Massimo Dutti

Opening Korea | Paper by Massimo Dutti

Opening Korea | Paper by Massimo Dutti

Opening Korea | Paper by Massimo Dutti

Opening Korea | Paper by Massimo Dutti

NEW CONCEPT

MD

OPENING SOUTH KOREA

Opening Korea | Paper by Massimo Dutti

ORGANIC
SHAPES
NEUTRAL
COLOURS
AND NOBLE
MATERIALS

Opening Korea | Paper by Massimo Dutti
Opening Korea | Paper by Massimo Dutti

OPENING SOUTH KOREA

WOMEN COLLECTION

A much more refined store concept, where more artisan materials and techniques dress the space. The furnishings add tone to the different areas, with more organic shapes, more neutral and natural colours from fine materials, creating a purer feel that enhances this updated image.

Opening Korea | Paper by Massimo Dutti

Opening Korea | Paper by Massimo Dutti

Opening Korea | Paper by Massimo Dutti

Opening Korea | Paper by Massimo Dutti

Opening Korea | Paper by Massimo Dutti
Opening Korea | Paper by Massimo Dutti

THE LATEST
COLLECTION MEN IS
EXHIBITED UNDER
A HALO OF
NATURAL
LIGHT.

Opening Korea | Paper by Massimo Dutti

OPENING SOUTH KOREA

MEN COLLECTION

The new look harmonises all the elements to demonstrate the brand’s very DNA. Furthermore, the new store responds to the Inditex Group’s most advanced eco-efficient store concept and has a series of innovative elements that bring fashion and technology together, offering its customers new shopping experiences.

Opening Korea | Paper by Massimo Dutti

NEW CONCEPT

MD

OPENING SOUTH KOREA

MASSIMO DUTTI
LOTTE DONGTAN MALL
HWASEONG, KOREA