With a rustic and vintage look, Florea seeks to shift away from the traditional florist concept by offering a unique product based on the beauty of simple things. Its plant catalogue changes every few days to adapt to seasonal varieties, which are almost always sourced from national producers. Florea offers fresh flowers as well as wreaths and bouquets of dried flowers made to order in the store’s characteristic style. Following the rustic theme of the products, the store décor focuses on DIY: shelves made out of wooden pallets, construction gates as wall coverings…