Category: In Store

Pop up store. The order of things

Massimo Dutti inaugurates in Shanghai The Order of Things, a Pop-Up space conceived as a sensory retreat where aesthetics and calm harmoniously dialogue, inviting visitors to explore a universe of serenity, balance, and contemporary elegance.

Art in Store Shanghai

ART IN STORE SHANGHAI Massimo Dutti presents in Shanghai the pop-up The Order of Things, created in collaboration with architect Xie Ke and located in the historic One Xintiandi building….

Dubai Installation Art

Dubai Installation Art Massimo Dutti presents FRAMED HERITAGE during Dubai Design Week 2025, an immersive installation at Jossa, Alserkal Avenue, exploring the relationship between matter and meaning, with leather as…

New Openings

Massimo Dutti’s new stores in Riyadh, and Warsaw present a renewed interior design concept, where light, natural materials, and contemporary design come together to offer a unique sensory experience

Chelsea in bloom

The floral art festival Chelsea in Bloom returns, filling the streets of London with fresh flowers. This year, Massimo Dutti’s interpretation in collaboration with Flowers by Bornay has been unveiled at the store on 19–21 King’s Road.

Opening Oxford Street

Massimo Dutti presents a new shopping experience in the UK with the reopening of its emblematic flagship store on Oxford Street, London.

Arco 2025. The Windows

One more year, a leading magazine and a fashion brand have joined forces to design the window displays of the flagship store at Serrano 48, coinciding with the ARCO fair.

PG 96 The Experience

The courtyard of the iconic Paseo de Gracia 96 transforms into a gourmet Pop-Up space in collaboration with Lot & Waco, leaders in specialty coffee and chocolate.

PG 96 ArtInProgress

Massimo Dutti invites you to celebrate the start of the New Year with a unique experience on the first floor of its store on Paseo de Gracia.

Mary Lennox. A Coruña

Mary Lennox is the artist currently exhibiting at the Massimo Dutti store on Juana de Vega 3-5, A Coruña.

La Haya Opening

Massimo Dutti’s new store in La Haya reinforces the brand’s latest interior design concept.

Bogotá Opening

Massimo Dutti’s new store in Bogotá (Colombia) reinforces the brand’s latest interior design concept.

Making Off

Behind the latest Massimo Dutti fashion show, organized to present its latest Limited Edition collections, there is that silent magic that few see.

PG96 The Film

The film that captures the latest Massimo Dutti runway show is a unique visual experience where fashion blends with other artistic disciplines

FW. Runway Show. 24

The runway highlights the details, key pieces, and items from Massimo Dutti’s new Limited Edition collections that will set the trend for the upcoming season.

The Artists

.Massimo Dutti strengthens its support for art with an initiative in which seven selected artists have exhibited their work in one of the brand’s flagship stores: Paseo de Gracia 96 (Barcelona).

The Store PG 96

On the occasion of the Limited Edition FW24 fashion show, the iconic store on Paseo de Gracia, 96 became the epicenter of fashion and art in the city.

PG 96 The Patio

After the fashion show, Massimo Dutti treated its guests to an exclusive cocktail in the stunning courtyard at the back of the store.

Paseo De Gracia 96

A new Massimo Dutti fashion show opens the autumn/winter season and brings to Barcelona, the city chosen for the presentation, the most representative looks of its new Limited Edition FW 24 collections.

Madrid Opening

The new Massimo Dutti store on calle Goya 67 strengthens the brand’s new interior design concept.

Massimo Dutti X Acid Café

La nueva tienda de la calle Goya cuenta con un espacio – café en el que degustar un excelente café de especialidad.

Move On Goya 67

A new café space in the Madrid store offers a fresh and inspiring experience that blends fashion with gastronomy.

Altamar Cerámica. Lima

Coinciding with the opening of its new Lima shop, Massimo Dutti organised a new in-store experience with local studio Altamar Ceramics.

Massimo Dutti X Nomad Coffee

Massimo Dutti surprises us with a collaboration project with Nomad Coffee, created to offer an exclusive experience in its Ibiza store.

Opening Granada

The new Massimo Dutti shop in Granada enhances the brand’s new interior design concept.

The Shop. Florence

The work of artist Luca Vanello is on display in the windows of the Massimo Dutti shop in Florence, coinciding with the Salon Pitti Uomo.

Chelsea In Bloom

Massimo Dutti becomes a luxury exhibitor at the most prestigious flower festival taking place until May 26th in London.

Cannes Opening

Massimo Dutti’s new shop in Cannes consolidates the brand’s new interior design concept.

Opening Cannes. The Event

Massimo Dutti celebrates the opening of its Cannes shop with an exclusive event to coincide with the Cannes Film Festival.

Atelier des Fleurs

Massimo Dutti turns the most special corners of its most emblematic shops in Barcelona, Madrid and A Coruña into small ateliers of floral composition.

Courtyards Projects

For the exterior design of some of its most emblematic flagship stores, Massimo Dutti has relied on the intervention of renowned international landscape designers.

Jiwon Park. Korea

Jiwon Park is the artist selected to exhibit her work in the new Massimo Dutti shop in Sky Park (South Korea), as part of the ArtInProgress project.

Salone Del Mobile Milan

Once again, this year, and coinciding with the Salone del Mobile in Milan, Massimo Dutti surprises with a new artistic project in its shop located in Via Dante, 7.

The Intent of Things. Vienna

For the Art Tour project. For The Intent of Things in Vienna, Marit Wolters is the artist selected to exhibit her artwork entitled “Grete’s Legacy”.

Zurich Opening

The new Massimo Dutti store in Zurich strengthens the brand’s new interior design concept.

Arco 2024. The Windows

The magazine and fashion brand join forces once again this year to design the window displays of the flagship store on Calle Serrano 48 to coincide with the ARCO contemporary art trade fair.

Pop up stores

Massimo Dutti sorprende con su nuevo proyecto de tiendas pop up, una experiencia de compra exclusiva para sorprender a sus clientes.

Art in stores

Massimo Dutti brings art to its most emblematic shops through its latest Art Tour project.

Paris Opening

Massimo Dutti’s new concept store on the legendary Champs-Elysées was the luxurious setting for the event of the season in the Parisian capital.

Massimo Dutti Art Tour. The Truck

Traveling from one city to another, the Truck Art Tour is ready to travel hundreds of miles to transport the art that will be kilometers and transport the art that will be exhibited in each of them.

The Intent of Things. London

Jessica Boubetra and Jean-Baptiste Lenglet are two artists working in different disciplines who have come together in recent years to create collaborative sculptural work based on 3D ceramic printing.

The Intent of Things. Zurich

For the Art Tour project. For The Intent of Things in Zurich, Marie Griesmar is the artist selected to exhibit her artwork.

Vienna Opening

The new Massimo Dutti store in Vienna strengthens the brand’s new interior design concept.

Brussels Opening

The new Massimo Dutti store in Brussels strengthens the brand’s new interior design concept.

THE EVENTS

Massimo Dutti celebrates with an exclusive event in five of its most emblematic flagship stores the presentation of its latest Limited Edition collections.

THE STORE PASEO DE GRACIA 96

Massimo Dutti’s flagship store on Paseo de Gracia is located in a historic building that is a tribute to Catalan modernism.

Greece Opening

The new Massimo Dutti store in Spata, Greece, strengthens the brand’s new interior design concept.

Opening Athens

La nueva tienda de Massimo Dutti en Atenas (Grecia) afianza el nuevo concepto de interiorismo de la marca.

The Marble Project. The Windows

Michele Monfroni’s sculptures, on display in the Massimo Dutti store in Florence, occupy a prominent space in its windows.

The Marble Project. The Shop

Cultural initiatives such as The Marble Project offer a unique and enriching experience to customers who visit stores as emblematic as the one in Florence.

New Openings

The new Massimo Dutti stores have incorporated a new interior design concept, which places importance on light and natural materials.

Opening Korea

Massimo Dutti’s new shop in Korea incorporates a new interior design concept, in which light and natural materials play a key role.

Atelier des Fleurs

Massimo Dutti transformó los rincones más especiales de sus tiendas más emblemáticas en España y Portugal, en pequeños ateliers de composición floral en el que se hizo la magia.

THE ATELIER OF MASSIMO DUTTI Milan 23

Once again this year, and coinciding with the Salone del Mobile in Milan, Massimo Dutti surprises with a new experiential project and artistic collaboration in its shop located in Via Dante, 7.

The Atelier Of Massimo Dutti

Coinciding with the Salone del Mobile in Milan, Massimo Dutti presents The Atelier of Massimo Dutti, an experiential project that fuses design and craftsmanship.

THE ATELIER OF MASSIMO DUTTI

Coinciding with the Salone del Mobile in Milan, Massimo Dutti presents The Atelier of Massimo Dutti, an experiential project that fuses design and craftsmanship.

THE ATELIER OF MASSIMO DUTTI

Coinciding with the Salone del Mobile in Milan, Massimo Dutti presents The Atelier of Massimo Dutti, an experiential project that fuses design and craftsmanship.

AS SEEN IN INTERNI MAGAZINE

This is how one of the most prestigious international publications has included Massimo Dutti’s presence in its special guide

Limited Edition SS23

For the Limited Edition Windows project in five of its most emblematic flagship stores, Massimo Dutti’s creative team has created an atmosphere that revolves around the unprecedented and the exclusive.

In Collaboration Arco 2023

Once again Massimo Dutti celebrates ARCO by providing its shop windows at calle Serrano 48 with unprecedented artistic interventions.

STUDIO COLLECTION

Massimo Dutti presents its new Studio Men collection inspired by the contemporary urban lifestyle at its exclusive showroom in Madrid.

MASSIMO DUTTI STUDIO

Massimo Dutti shares three unpublished audiovisual pieces that reflect the aesthetic universe of the new Studio collection.

Holiday Windows

Massimo Dutti has celebrated the most festive month of the calendar with an exclusive botanical intervention on three of its most emblematic façades in London, Madrid and Barcelona.

Opening San Sebastian

Massimo Dutti opens a new store in San Sebastian and showcases its new interior design concept.

Opening Milan

Massimo Dutti opens a new store in Milan and showcases its new interior design concept.

The Film Opening Milan

The new Massimo Dutti store in Milan showcases a new, much more refined interior design concept, which places importance on light and natural materials.

Opening Greece

Massimo Dutti is opening a new store in Thessaloniki (Greece), incorporating its new interior design concept.

Opening Mexico

Massimo Dutti is opening a new store in Guadalajara (Mexico), incorporating its new interior design concept.

Pitti Uomo 22 The Event

Massimo Dutti celebrates the Pitti Uomo Show in style with an event that turned its store into the centre of night-time Florence.

Flower season

Flowers become the protagonists of the latest ephemeral installation with which Massimo Dutti has surprised one of its most emblematic stores in London.

Opening Marbella

The Massimo Dutti store in the La Cañada Shopping Centre in Marbella boasts the brand’s new interior design concept.

Opening A Coruña

The Massimo Dutti store in the Marineda Shopping Centre in A Coruña boasts the brand’s new interior design concept.

The Call

Massimo Dutti takes the world by surprise with the launch of its latest Massimo Dutti Studio collection in its exclusive Room 48 space.

VINÇON 1929 – 2015

Massimo Dutti celebrates Book Day with an author signing of the book ‘VINÇON 1929 – 2015’ in its store at Paseo de Gracia, 96.

Spring’s Window Display

Massimo Dutti launches a surprising new artistic installation project for its most iconic store windows.

New Openings

Massimo Dutti opens two new stores in Poland and Qatar that incorporate the brand’s new interior design concept.

Masterclass

Massimo Dutti surprises with an brand-new experience, exclusively for its FEEL customers.