In the heart of Paseo de Gracia, renowned for its unique atmosphere of fashion and luxury, and in a building of incalculable historical value, stands one of Massimo Dutti’s most iconic flagship stores. The building in which it is located is, on the one hand, a tribute to Catalan Modernism that has been restored to its former splendour thanks to renovation and heritage recovery works and, at the same time, an epitome of avant-garde linked to the essence and natural progression that the brand has been experiencing over the last decade.
At the back of the store is a beautiful inner courtyard, restored to its former splendour. The prestigious British landscape designers Harry and David Rich were responsible for a haute couture project that was completely in sync with the historical characteristics of the building itself. It is a natural space that responds to a project respecting the identity of an old Modernist courtyard.
CREATING A GARDEN REQUIRES A HARMONIOUS COMBINATION OF PLANTS SUITABLE FOR THE CLIMATE AND SOIL. IN THIS CASE, SPECIES HAVE BEEN CHOSEN THAT ARE SUITED TO THE MEDITERRANEAN CLIMATE.
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For the conceptualisation and creation of the landscape project implemented in the store’s inner courtyard, all of the decisive factors were taken into account to recuperate the its old spirit of beauty and splendour. These considerations include everything from strictly environmental factors and the type of plant containers used to the selection and combination of the ideal botanical species for them to flourish.